Proposal · Product literature at portfolio scale
What if your product literature kept pace with your portfolio?
A working prototype of a system that produces on-brand consumer and dealer literature across 278 tracked model-lines in 12 brands — Ductless, VRF, and Light Commercial — from Carrier’s own brand and voice guidelines. Built by Adam Winn.
Three pieces
Messaging, applied on-brand.
Each one takes a real commercialization problem (helping a buyer choose, turning features into benefits, and producing launch literature at scale) and shows it built in Carrier’s design language.
Comfort Finder
An interactive product selector that guides a homeowner or dealer to the right system (Ductless, VRF, or Light Commercial) from a few plain-language questions.
Find a system → 02Brochure, Reworked
The Performance Series ductless brochure, rebuilt as an on-brand web page. Features become benefits, with a before and after that shows the messaging work.
Read the brochure → 03How It Works
The system: a literature knowledge base, an automated PDF-to-Markdown pipeline, lifecycle research across 26 brands, and this site, built from the brand guidelines.
See the system →