Marketing Manager, Product Commercialization
What if your product literature kept pace with your portfolio?
A working demonstration of Carrier’s brand system, applied to a real product commercialization opportunity: consumer and dealer literature across the Ductless, VRF, and Light Commercial lines. Built by Adam Winn.
Three pieces
Messaging, applied on-brand.
Each one takes a real piece of the role (helping a buyer choose, turning features into benefits, and managing launch literature at scale) and shows it built in Carrier’s design language.
Comfort Finder
An interactive product selector that guides a homeowner or dealer to the right system (Ductless, VRF, or Light Commercial) from a few plain-language questions.
Find a system → 02Brochure, Reworked
The Performance Series ductless brochure, rebuilt as an on-brand web page. Features become benefits, with a before and after that shows the messaging work.
Read the brochure → 03How I Built This
The process: a literature knowledge base, an automated PDF-to-Markdown pipeline, lifecycle research across 26 brands, and this site, built from the brand guidelines.
See the process →