Marketing Manager, Product Commercialization
What if your product literature kept pace with your portfolio?
A working demonstration of Carrier’s brand system — applied to the consumer and dealer literature challenge across the Ductless, VRF, and Light Commercial lines. Built by Adam Winn.
Three pieces
Messaging, applied on-brand.
Each of these takes a real piece of the role — helping a buyer choose, turning features into benefits, and managing literature at scale — and shows it built in Carrier’s design language.
Comfort Finder
An interactive product selector that guides a homeowner or dealer to the right system — Ductless, VRF, or Light Commercial — from a few plain-language questions.
Find a system → 02Brochure, Reworked
The Performance Series ductless brochure, rebuilt as an on-brand web page — features translated into benefits, with a before/after that shows the messaging work.
Read the brochure → 03How I Built This
The process: a literature knowledge base, an automated PDF-to-Markdown pipeline, lifecycle research across 26 brands — and this site, built from the brand guidelines.
See the process →